Trust Mark Hong Kong Product Authenticity Verification
06 Feb 2018
Intertek - providing product authenticity and safety
Trusting a supplier and being assured of the authenticity of a product is a major concern for consumers when looking to buy online. Traders also worry about the authenticity of the products they are selling when being purchased through global supply chains.
Intertek has signed a “Memo of Understanding” with the Hong Kong Federation of E-Commerce (HKFEC) to support their Trust Mark scheme through our Verification Product Authenticity service giving those in the e-commerce industry the assurance they need for their supply chain.
The purpose of the Trust Mark scheme is to make Hong Kong a trusted port in Asia to enhance consumer confidence encouraging them to shop globally and increase global digital trade.
Intertek’s Verification of Product Authenticity service provides brands and trade companies with an electronically chipped label which stores all merchant and product information enabling product authenticity proofing and product traceability.
By simply using their smart phone and tapping the label Consumers can retrieve.
- Brand and Product information
- Importer and exporter information
- Country of origin
- Product certification or test report
- Merchant inspection report
| To Consumers (B2C) |
To Commercial Industry (B2B) |
To Customs / Authority (B2G) |
|---|---|---|
| Bridging the physical and digital worlds together: our patent technology allows products to provide a digital experience to a phone | Brand protection: product is tied to the owner as it is automatically enrolled in a warranty program or registration system | Facilitating Smart Port Project in any country with technology-based Product-Authenticity |
| Product Authenticity with product ID | Real time marketing: update content anytime you want | Facilitate real-time access control on information of products and relevant companies, e.g. quantity, type and qualifications etc. |
| Identify real information of manufacturer | Increase customer loyalty by VIP invitation, exclusive event, survey collection etc. | Traceability of goods and commercial companies |
| Know more about what they bought, e.g. certificate, qualifications etc. | Disclose to customers on qualifications and certificates of products and companies | Supply chain integrity and assurance |
| Interact with brands for exclusive offers or events | Product tracking: provide visibility and more insight where your products have gone to | |
| Can be supported by counterfeit reporting system | De-activate codes to prevent stolen / defect products in the market |