Intertek can assist you in leveraging consumer insights to develop and deliver better products to the marketplace.
Consumer insights involve the collection of vast amounts of quantitative data that is then analyzed using proprietary software to gain a better understanding of who the customers are and the preferences they have that drive their decisions to purchase products.
This information gives vital insight into what consumers value in a product, allowing products to be designed to meet consumers’ demands.
It can also be leveraged to develop marketing messages targeted at specific customer priorities
Intertek can assist you in capturing consumer data in your target market and extracting meaningful insights through:
- Online Comments/Reviews analysis
- Returns Data
- Focus Groups
- Shop-alongs / Home Visits
- Surveys (Phone, Online)
- Letters/Email
- Social Media Monitoring
- Feedback loops in product development process
- Informed Benchmarking
