Case Study
Success Story: Jennyfer's Journey to Strengthen Traceability and Sustainability
Jennyfer, a prominent French fashion retail chain, successfully transformed its Corporate Social Responsibility (CSR) approach in response to evolving regulations, particularly the AGEC law which aims to reduce waste and promote a circular economy in France. This innovative sustainability initiative galvanized the commitment of all stakeholders, especially suppliers and sourcing offices, which are essential for gathering production chain information.
Strategic Partnership for Seamless Integration
To support its transition to new ERP (Enterprise Resource Planning) systems and a new e-commerce platform, Jennyfer has partnered with Intertek X Trace For Good. Intertek is a leading Total Quality Assurance provider to industries worldwide, and Trace For Good is a product traceability and CSR data enrichment software enabling brands and suppliers to collaborate in real time from a standardized, verified source of information.
This project is a collaborative effort that combines Trace For Good’s cutting-edge solutions with Intertek's global expertise in quality assurance and due diligence.
Navigating Complex Supply Chains
A significant challenge was managing Jennyfer’s intricate supplier network, which includes both nearshore and offshore imports. The brand's primary objectives were:
- Smooth Supplier Integration: Ensuring suppliers from diverse regions grasp traceability issues to maximize engagement.
- Comprehensive Data Management: Structuring and automating data ingestion via Secure File Transfer Protocol (SFTP) for streamlined processes.
- Rapid Compliance: Collecting AGEC data from suppliers in less than four weeks to ensure timely compliance prior to market release.
Tailored Solutions with Trace For Good Modules
Jennyfer implemented several key modules from Trace For Good’s modular solution:
- Traceability Module: Tracks production stages of over 2,500 Jennyfer products annually.
- Advanced Document Management Module: Automates and manages document requests to suppliers.
- Custom Display Module and E-commerce Integration: Delivers real-time data to consumers through personalized product sheets, seamlessly integrated into Jennyfer’s e-commerce platform.
The project began with an IT workshop focused on proper data structuring to automate data ingestion via SFTP. Trace For Good ensured robust traceability across multi-sourcing, accommodating supplier changes.
A Supplier-Centric Approach
A critical success factor was the personalized onboarding process for agents and tier 1 suppliers. Exclusive agents were designated as traceability ambassadors, enhancing engagement across the production chain.
Onboarding was conducted in waves tailored to geographical regions, addressing nearshore and offshore imports with specific timelines and communication strategies adapted to local cultures.
Thanks to Trace For Good’s expertise and the platform's user-friendly interface, Jennyfer achieved remarkable results within a short period of time: Onboarding of over 40 tier one and tier two suppliers from diverse countries.
Next Steps
Looking ahead, Jennyfer will collaborate with Intertek to implement advanced audit and document verification modules, enhancing document management and compliance verification processes. Additionally, Trace For Good will support Jennyfer in adopting the Digital Product Passport (DPP), facilitating seamless compliance with European regulations.
Conclusion
The partnership between DCM Jennyfer and Intertek X Trace For Good exemplifies how tailored solutions that engage all stakeholders can lead to significant advancements in supply chain transparency. By leveraging the combined strengths of Intertek X Trace For Good, Jennyfer is well-positioned to meet current and future regulatory requirements while fostering transparency and trust with consumers.